Disclaimer: No, that is not a spelling error in the title. 

As mentioned in the previous post, this 2.0 approach, as Claudia Grinnell writes in her article titled ‘From Consumer to Prosumer to Produser: Who Keeps Shifting My Paradigm? (We Do!)’,

blurs the line between producer and consumer and has shifted attention from access to information toward access to people. New kinds of online resources – such as social networking sites, blogs, wikis, and virtual communities – allow people with common interests to meet, share ideas, and collaborate in innovative ways.

(Grinnell 2009, p. 597)

Produsage refers to the type of user-led content creation that takes place in a variety of online environments such as Wikipedia, open source software, and the blogosphere (Bruns, 2007). The concept blurs the boundaries between passive consumption and active production. According to Snurblog, the distinction between producers and consumers or users of content has faded, as users also play the role of producers whether they are aware of this role or not. The hybrid term produser refers to an individual who is engaged in the activity of produsage.

Isn’t that exciting?! Producing content is a real passion of mine, so I’m excited to get stuck into this part of the unit where the making aspect comes into play.

Getting practical by being active

My tutor mentioned that his cousin, a successful digital manager for a major marketing company, firmly believes that it is essential for students to be active on Twitter and LinkedIn right from the get-go.

This allows for a lot of professional networking – for instance your virtual CV would be easily discoverable online by potential employers and could open up the way for new job opportunities.

According to SEO Daily Dose, microblogging platforms (including Twitter) have the following benefits:

  • Stay in touch with your connections.
  • Keep up to date with entertainment, news, etc.
  • Have useful discussion on selected topics.
  • Easy access to experts.

Business people can use this for the following

  • Sell / market products
  • To get user / customer feedback
  • As a live support tool
  • Increase brand awareness

Here are some of my own tips, created with Canva:

Twitter Tips

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One thought on “BE(ING) ACTIVE: PASSIVE POTATOES OR PRODUCTIVE PRODUSERS?

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