The title sounds rather narcissistic, wouldn’t you say? Well, that would be due to this blog post being all about me and how I portray myself online. My digital journey began way back in 2007 when my family finally agreed to leap into the 21st century and connect to broadband Internet. I won’t bore you with my (embarrassing, cringeworthy, twelvie) tales from MSN and MySpace, but I think it’s safe to say that up until about a year ago I put very little thought into the construction of my online identity.

A horrible selfie from 2007. I rocked those braces, though.

It is argued that ‘identity’ is best described as an ‘emotionally-charged description of ourselves’ – not one ‘fixed’ persona. Identity is merely an essence of the self, which is expressed through representations recognisable by ourselves and others (Barker and Galasinski, 2001). On social media for instance, we are allowing our audience to catch a glimpse of a certain representation of ourselves; the “I” of reference is constructed and situated, and not identical with its flesh-and-blood maker (Smith and Watson, 2014). What we’re seeing is a fragment of our beliefs, attitudes, tastes and lifestyles neatly packaged to appear more attractive/professional/exciting or whatever the affordance of the platform may be.

What online social network sites allow the user to do are often called a technology’s ‘affordances’. The construction of our online identities is partly based upon the intended use of the platform or the limitations of the site’s functionality.  Collectively, they are connected to a desire to produce (Burnett and Marshall, 2003), as they have simplified the process of constructing a website and ensuring that the website or profile is able to garner an audience, one of the factors which makes social media so appealing.

Of course, the site’s anticipated use can evolve over time, too. For instance, Facebook’s original purpose was to communicate amongst university peers. Facebook has captured a very large number of users, and has pervaded the culture from its origins in university life to now encompassing a comprehensive connection to all demographic groups (Marshall, 2010).

Now, I think it is very safe to say, that Facebook is the social network for “socialising” online (not to mention a multi-billion-dollar company).

A photo of me taking a photo for social media. Photo courtesy of: Kristen Settinelli Photography

There are so many facets of my online life, it’s difficult to keep up sometimes. Each social media platform I use reveals varying degrees of my virtual identity(/ies) as well as a tiny snapshot of my ‘real’ life. From my personal Facebook, Twitter, Instagram and Snapchat accounts, to my professional LinkedIn and About.Me profiles, my life on social media can, at times, resemble a metaphorical rollercoaster.

I use Facebook to communicate with my friends and family who are predominantly present in my ‘real’ life. It is largely the best platform to communicate on a more personal level with those nearest and dearest to me. Although, if I want a job at the end of my degree, I should probably consider withdrawing from pointless heated debates across popular news threads.


An infographic about my findings on the ‘You Are What You Like’ psychometric test.

Snapchat is probably my most used channel after Facebook. Although I’m not always active on the platform, I find myself constantly checking the latest additions to the ‘My Story’ feed to keep up to date with my friends. I also host La Trobe University’s Snapchat account and have become somewhat of a celebrity around campus with students asking me “Are you the girl from Snapchat?”

Promoting O-Week on Snapchat. Another of my online personae. Photography: T. Matliovski

Of course, there is a time to be social and a time to be professional. My LinkedIn and About.Me profiles serve this purpose—and in very different ways. LinkedIn is essentially the social network for professionals and budding professionals alike, whether you are a recruiter, job seeker or scoping out new leads. While About.Me is a springboard, which launches the viewer into my broader online world and encourages further exploration of my virtual profiles.

On LinkedIn, the aim of the game is professional networking and resume building. Since realising its potential, I reinvigorated my LinkedIn profile in 2015, which has attracted the eye of several recruiters interested in landing me a job in the digital media field. Gareth Wright, director of communication recruitment company, The Little Black Book Agency told The Drum that it’s essential to “make sure your LinkedIn profile is up to date and informative; recruiters, both agency and client, will inevitably search for this, so it should be as pristine as your CV.”

Originally, I think I misused About.Me and adopted the “carefree Facebook” approach and wrote my bio as though I was writing to a friend. Thankfully, my media teacher advised that while this approach isn’t detrimental to your online persona, it doesn’t increase your chances of an employer connecting with you. Therefore, I felt it was necessary to re-construct my identity on About.Me and tailored my profile to suit a different audience.

In between the personal and professional, you can find me on Twitter, the micro-blogging platform demanding an insight into our thoughts succinctly expressed in 140 characters or less. The content I post here ranges from Tweets relevant to my studies or future career to my love/hate relationship with My Kitchen Rules.

The platform that easily gives me the most joy is my dog’s Instagram account. Nothing in the world has ever filled me with as much joy as her, so I decided to make a social account for her, so others could enjoy her cute antics as much as I do. We try to upload once a day and use the maximum amount of hashtags (thirty) per post to increase visibility. It’s funny how much planning and thought went into launching her Instagram when I don’t do nearly the same for my own accounts. In fact, I’ve almost completely ditched my personal Instagram account to pursue hers “full time”.

An influential factor in how I use social media is my training in its professional use. I’ve learned, as William Deresiewicz observed, “The self today is an entrepreneurial self, a self-that’s packaged to be sold.” As depressing as that sounds, it’s true for young professionals in today’s digital world. I hope to achieve a career in digital content creation and to do that I’ll need to maintain a killer online presence.

Word count: 1008

My Broader Online Activity and Engagement 

I’ve really impressed myself with the level of activity and engagement I’ve participated in this trimester. I have completed other online subjects before but never felt enthused enough to bother with the ‘engagement’ criteria of the unit.

This time, engaging online was a really pleasurable experience and other students in the unit actually want to talk and interact with each other, instead of feeling like a contest (despite being gamified!).

I’ve been inspired to create this blog, documenting my studies, I’ve thought deeply about concepts of identity and I even got to talk about feminism with ALC203 tutor, Emma Whatman.


BARKER, C. & GALASINSKI, D. 2001. Cultural Studies and Discourse Analysis: A Dialogue on Language and Identity, SAGE Publications. pp. 70-78

BURNETT, R. & MARSHALL, P. D. 2003. Web theory: An introduction, Psychology Press. pp. 70-78

MARSHALL, P. D. 2010. The promotion and presentation of the self: celebrity as marker of presentational media. Celebrity studies, Vol. 1, pp. 35-48.

SMITH, S. & WATSON, J. 2014. Virtually me: A toolbox about online self-presentation. Identity technologies: Constructing the self online, pp. 70-95.

(Featured image: geralt, CC0 1.0)



Ah, copyright law. I think every subject I’ve ever studied since high school has had some sort of lesson on copyright. And it’s with good reason, obviously. You don’t want to stuff up and land yourself in prison. While it can be tedious and repetitive and dry content, it’s a particularly important topic. Especially for students of digital media just starting to make their mark in the online world.

I think it should go without saying the safest (and best) way to illustrate your work and to showcase your creativity, is to create your own media content from scratch. However, we all know that’s not always going to happen, so here’s how you can legally source materials for your next project.

The only way you’ll be able to use copyrighted material is if:

  • You own the copyright.
  • Your use is covered by an exception in the Copyright Act.
  • The work is out of copyright or the creator has waived their rights.
  • The work is licensed for your requested use / you have permission.

(Bovell, A 2015, ‘Using Content in Your Assessments and Portfolios’, Deakin University)

Thought bubble with a copyright symbol above a man working on a laptop
Thought bubble with a copyright symbol above a man working on a laptop

Image: Fstop, CC BY 2.0


So, the good news is, there are plenty of great websites to source copyright-free material from! You can scour the world wide web for these sites, but my two faves for sourcing pictures are Pixabay and Unsplash. For music, my go-to is Jamendo. There is also a Creative Commons search for many other media forms.

Other sites, such as Flickr Creative Commons, allow you to use their pictures, however the images have different degrees of licencing. Check out this groovy infographic I made, explaining some of the licences you might come across:

Creative Commons Licences Explained

How to credit work requiring attribution: 

It’s kind of like referencing in an academic essay.There are a few important things to include in your caption:

  • Mention the title of the work
  • Mention the creator
  • Provide the URL where the work is hosted
  • Indicate the type of licence it is available under and provide a link to the licence (so others can find out the licence terms)
  • Keep intact any copyright notice associated with the work.

There is a super simple and great example on the Creative Commons website, which explains it much better than I ever could. Give it a look-see!

Hopefully this helped to clear up any copyright questions you had, and if I’ve missed anything please let me know!