Need a job? Get hired on social media. 

Need a job? Get hired on social media. 

Who would’ve thought it possible to land yourself your dream job in 140 characters or less? Say goodbye to obnoxious cover letters and tedious resumes, this is how clever social media use can get you that job you’ve been dying to score.

In today’s digitally savvy world, employers are taking to social networking sites to recruit fresh meat. This has its benefits as it cuts costs sourcing their own employees because they avoid paying for the ‘middle men’ involved in the recruitment process. This means no money is spent on job advertisements, recruiters and background checks. The employer sees it all first hand on your social profiles and it’s catching on, too. According to research conducted by Telstra, more than a quarter of Australian bosses are using social networking sites to screen job candidates.

Have a listen to this podcast about the interesting ways in which job-hunters have leveraged social media to get their dream jobs:

So, how can you get started? Well, the first and obvious point to make here is that you must be present and active on social media in order to obtain a job from it. This is particularly relevant for those interested in pursuing a career in digital media or marketing. Create posts that are pertinent to the industry you’re interested in, and do it on the regular to increase your chances of being noticed. If you’re time poor, it could be as simple as posting an article informing the reader of an industry update or a breaking story in the field:

Do something to show your future potential employer that you are in the know, that you have a keen interest in their industry. This of course isn’t limited to posting updates on Twitter, I would encourage you to do this across all social channels and even write blog posts sharing your knowledge (and in turn, cross promote them on all of your digital profiles!). This is a great ongoing habit to get into, especially since 78% of higher education teachers are using at least one site in support of their professional career activities (Dabbagh and Kitsantas, 2012, pp.9). Another key take home message here is: don’t just do this for the sake of getting a job, even when you do land that marketing gig you’ve been dying to get, continue to maintain that reliable presence you’ve built on your profiles. You may not be thinking about it just yet, but you never know where that might lead you further down your career path.

It is also vital that you keep your LinkedIn up to date with all of your relevant job information complete with references. I would also suggest having this information available on Facebook (enter your career or education info):

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My public education info on Facebook

And update your Twitter bio to suit (include links to your blog/website, too!):

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My own Twitter bio screen shot

Hint: don’t forget a professional looking photo is the icing on the cake!

Social networks seamlessly enable existing relations and facilitate building new ones in leisure and professional domains alike (Benson et al., 2014, pp.520). They were not created to be a one-sided form of communication, it’s about the exchange. Therefore networking is a crucial element if you want to get noticed by employers. A great place to start is by joining networking groups on LinkedIn and Facebook. From there you’ll be able to interact with industry leaders and current employees of your dream company – your next role could be waiting for you within these pages!

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Social network tree, by geralt, CC0 1.0

Now your profiles are completely up to date,  you’re sharing relevant articles and mingling amongst professionals. The next big step is to start creating. If you don’t have one already, a blog is a great way to communicate your knowledge and skills when 140 character limits just won’t do it. This is your chance to show off your creative flair and build an awesome portfolio to bring to the table at your next interview.

Don’t wait, start now and start your career.

References: 

Benson, V., Morgan, S. and Filippaios, F., 2014. Social career management: Social media and employability skills gap. Computers in Human Behavior,30, pp.519-525.

Dabbagh, N. and Kitsantas, A., 2012. Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. The Internet and higher education, 15(1), pp.9.

Creative Commons: 

Cover photo: Business man, by unsplash, CC0 1.0

Snapchat: The best marketing tool ever?

Snapchat: The best marketing tool ever?

Many old marketing hands will see Snapchat as a pointless fad for millennials. In a way, they are right. Sending pictures that only last up to 10 seconds, or 24 hours if you really want to show off, may seem a little useless to those who  are yet to fall victim to the addictive social networking app.

Proclaimed as being “10 times faster than an MMS (multimedia messaging service)” by  Evan Spiegel, the app’s co-founder, it’s no wonder that Snapchat is ranked the second most downloaded photo app in the U.S. right now, according to App Annie. It’s major rival in the top spot being Instagram:

Recently, Snapchat has reportedly surpassed Twitter in daily number of users, with 150 million people using the photo app each day – compared to Twitter’s 140 million, according to Bloomberg.

So, despite any doubts a marketer may have about the platform and it’s seemingly narcissistic ideals, it only makes sense to put this huge potential audience to good use. In creating a Snapchat account, brands are able to tap into a new batch of ‘brand fans’. These new consumers who become fans of the company’s social pages are likely to be loyal to the company, and are more open to receiving information about the brand (Bagozzi et al., 2002). Brand fans also tend to visit the store more, generate more positive word-of-mouth, and are more emotionally attached to the brand than non-brand fans (Dholakia et al. 2004).

Since Snapchat has relatively limited functionality – pictures, 10 second videos and a couple of lines of text, you have to get creative. Of course, the app offers a range of lenses, emojis, stickers and filters to help you do this. If you’re looking for some inspiration, here are my top three really clever examples:

World Wildlife Fund Denmark: #LastSelfie 

This campaign really pulls on the heartstrings. We often see Snapchat as a really lighthearted fun means of communication but this really turns it around. We all know that snaps only stay on our screens for a few seconds – in that short amount of time an endangered species can be completely wiped out if we don’t take action. Examples from the campaign include a picture of a gorilla with the caption “Better take a screenshot, this could be my #LastSelfie.”

 

Audi X The Onion: The Superbowl 

This campaign is probably one of the most famous and successful campaigns of all time – Audi and The Onion partnered up for the Superbowl, creating a series of  humorous photos and captions to highlight the typical behaviours of people during the game… except they used cute pets. The campaign saw Audi’s following spike to over 5.5k, one of the biggest Snapchat has ever recorded. A reasonable theory behind this success would be that puppies and babies” are often used to increase an ad’s attention getting capability.  Animals are effective in marketing communications because they are inherently likeable  and able to communicate a culturally defined meaning to the consumer (Aylesworth et al., 1999).

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Aren’t we cute? Photo by Levi Saunders, CC0 1.0.

Taco Bell: Valentine’s Day 

We’ve all seen those clever e-cards floating around the interwebs, they’re normally really sarcastic and often insulting. Well, Taco Bell took these cards on and reinvented them for a Valentine’s Day marketing campaign on Snapchat. Valentine’s is all about being cheesy – so that’s exactly what they did with the captions. Tantalising pictures of the popular chain’s food were used alongside a corny pun. For example: “Nacho average valentine” – it was an instant hit amongst millennials.

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Nachos, by Herson Rodriguez, CC0 1.0.

Snapchat is definitely a powerful tool for reeling in a younger audience. In order to harness its true power, you must be willing to take some creative risks and experiment with all the features this unique app has to offer.

References: 

Aylesworth, A., Chapman, K. and Dobscha, S., 1999. Animal companions and marketing: dogs are more than just a cell in the BCG matrix!. NA-Advances in Consumer Research Volume 26.

Bagozzi, Richard P. and Utpal M. Dholakia , 2002. Intentional Social Action in Virtual Communities,  Journal of Interactive Marketing,  16, 2, pp.2–21.

Dholakia, Utpal M., Richard P. Bagozzi, and Lisa K. Pearo, 2004. A Social Influence Model of Consumer Participation in Network- and SmallGroup-Based Virtual Communities, International Journal of Research in Marketing, 21, 3, pp. 241–63

Creative Commons: 

Snapchat logo, by MIH83, CC0 1.0.